Product marketing job description saas Exceptional thinking and writing abilities. Product Manager Job Description 8) Coming Up With Actionable Insights On Product Marketing Performance . It’s about constantly delivering value to users while focusing on reducing churn and increasing account expansion. They develop and execute marketing campaigns and promotional initiatives. To get an even better idea of their job duties, let’s take a look at this sample product marketing job description. What is SaaS product marketing? SaaS product marketing is a service that’s applied to SaaS products and apps to generate demand and ultimately drive the adoption and retention of the product by the end-user. Some with less experience but a better product manager resume have a higher chance of success Oct 25, 2024 · PMM job description: Example #2. SaaS product marketing is different from traditional product marketing primarily because it focuses on promoting a software service that is subscription-based rather than a one-time purchase. Product marketing managers liaise between the product and audiences, including sales, marketing, customers, and prospects. Requirements A Senior Product Marketing Manager earns an average salary of $132,519 (USD) per year. Full job description. What Does a Product Marketing Manager Do? At its core, a product marketing manager ensures that a product connects with its target audience. , and their activities contribute to reducing the customer acquisition cost. That's why sticking up for the future importance of any job in product marketing is relatively manageable due to the never-ending process of customer-oriented product development plans. 2,595 Saas Marketing jobs available on Indeed. SaaS product In your cover letter, highlight your experience leading pre-sales teams and your approach to driving technical sales support in a SaaS environment. Collaborates with corporate marketing managers to define segmentation strategies and develops criteria for identifying and grouping target audience segments for use in marketing campaigns. A marketing analyst helps you discover how best to position your SaaS product in the market to attract the right growth opportunities. We’ve had great feedback from our beta group of customers, and now is the time to take our solution to market more widely. The intent is to secure its functionality in the present and work on future product plans. What is a Product Marketing Manager? Product marketing managers are responsible for overseeing the comprehensive marketing efforts related to a particular product, brand, or product line. Note: This Head of Pre-Sales job description is designed to attract experienced pre-sales leaders with strong technical and management skills in a B2B SaaS setting. It outlines the key responsibilities, qualifications, and skills required for this role, serving as a useful guide for both hiring managers and candidates. Note: This Head of Marketing job description is focused on attracting experienced marketing leaders within the B2B SaaS space, highlighting key responsibilities like demand generation, brand development, and team leadership. They collaborate with cross-functional teams, Mar 3, 2025 · Build your own Product Marketing Manager job description using our guide on the top Product Marketing Manager skills, education, experience and more. Note: This Director of Marketing job description is crafted for a B2B SaaS company, with a focus on demand generation, product marketing, and leadership. If you are looking to recruit a SaaS Ops manager in your organization, here is a sample job description that we have created for you. Product marketing managers use similar skills and processes across industries. Experience in LegalTech is a plus (we care more about product marketing craftsmanship!). Work with the Head of Products to develop product positioning, proposition and communication that resonates with customers and differentiates our product from its competitors. The Product Marketing Manager is tasked with developing strategies across pricing, advertising (i. 3. If you are unsure how to put together a resume that helps you shine, this post will help. Senior Product Marketing Manager Job Description FAQs Job Description: Product Marketing Director . This means that they should be constantly analyzing your marketing efforts and coming up with ways to make them more effective. It encompasses the messaging and positioning of your product and the strategy to differentiate your product’s features and benefits in the market. This section provides a comprehensive template for a SaaS Product Manager job description. Employing a dedicated product marketing specialist is essential for growth. Product marketing is crucial to bringing a product to the market and ensuring its success. Here are five best practices that will get you there: Merge product marketing strategies with customer insights: Use tools to collect What is SaaS Product Marketing? SaaS product marketing is the strategic process of bringing your innovative SaaS product to the market. Thus, one must work efficiently with other teams to stay on top. We are seeking a strategic and results-driven Go-to-Market (GTM) Strategy Manager to lead the launch and expansion strategies for our B2B SaaS products. #1 Apple's Product Marketing Manager A product manager’s job description will depend on the responsibilities a role has and the activities it does. Jan 24, 2024 · Job Description for the Role of SaaS Ops Manager. Researches and analyzes marketing data and demand to influence product development and market strategies. e. Jan 6, 2025 · ‎ Changing industries as a product marketing manager may be possible if you take a thoughtful approach. If you want to switch industries, read job descriptions closely and highlight the related skills on your resume and during interviews. Feb 5, 2022 · What is the SaaS product manager job description? SaaS product manager creates a roadmap for the team responsible for the product management. A comprehensive job description for a SaaS Sales Director/Manager should include the following components: Job Title and Summary: Clearly state the position's title and provide a concise summary of the role. This article guides you through exemplary resumes and offers strategic tips to showcase your skills in a way that resonates with hiring managers. com Product marketing is a core requirement for a growing B2B SaaS Company. 5+ years of Product Marketing experience at a SaaS company. Job Description The B2B Marketing Manager is a technically savvy individual that has demonstrated experience with a variety of B2B marketing activities and tactics that contribute to revenue growth – preferable background in B2B SaaS or technology. That makes it one of your most powerful tools when applying for a new product manager job. They gather and prioritize customer requirements, define product vision, and collaborate with cross-functional teams. Knowledge and hands-on experience in both quantitative and qualitative market research techniques. What is a marketing analyst? A marketing analyst is a professional who carries out market research for a product, tracks trends, and identifies growth opportunities for the company. The different product roles; Pro duct management activities; Variations in roles by Industry and Growth Stage; Product Management Job Description Template (HTML) Downloadable Template (MS Word Doc) of Product Management Job Description Vice President of Marketing at a SaaS B2B product company (Content Management Software for colleges and universities “Softdocs”) Company description. SaaS Sales Managers oversee the process of selling software as a service products. Mar 21, 2022 · What is the product marketing job description SAAS? What does SAAS mean? Do you want to know the answers to these questions? Then, read on. Post your Product Marketing Manager job today. It can be further customized to suit specific company goals, market focus, or team structure. When it comes to product marketing, people in this position need to understand and have a strong grasp of marketing principles and practices. In fact, we invite you to use the template and adapt it to your own organization's needs and requirements. You may also alter this job description for a product marketing specialist. SaaS product managers are responsible for the overall business strategy and defining its vision. A B2B Marketing Manager may oversee product marketing, demand generation, lead generation, and account-based marketing. Work with the IT department, the sourcing team, and other business stakeholders to identify any SaaS applications and document this information. Saas Product Manager Job Description Template Senior Product Marketing Manager Duties & Responsibilities To write an effective senior product marketing manager job description, begin by listing detailed duties, responsibilities and expectations. A SaaS product marketing manager should also be able to provide you with actionable insights that can help improve your product marketing strategy. Their goal is to ensure the product meets market needs and drives business goals. Develop comprehensive product marketing strategies that align with company objectives and target customer needs. As a Product Marketing Manager, you are responsible for creating go-to-market and engagement strategies that accelerate [insert company name]'s growth. Put simply, SaaS product marketers are product experts—they know every single detail about your product. It emphasizes leadership Dec 5, 2023 · Essential Components of a Job Description. We will likely reject those with too many years of experience, as this is meant to be an entry-level position (see salary details below). This job spec should help you hire a hero! You will collaborate with other teams to create and execute marketing campaigns including product positioning and messaging, product launches, and go-to market strategies, all while working for a company that is committed to science, sustainability, community, education, research, and positive change! The Product Marketing Manager will play a critical role in shaping the go-to-market strategy for our SaaS products. Brand and position the SaaS product with a right marketing mix. Jan 31, 2025 · So, let us give you a clear way to explain the product marketing manager job description. This role is responsible for developing and executing product positioning, messaging, and launch strategies that resonate with our target audience. Yet despite their critical role, the responsibilities of a PMM can often be misunderstood—especially during hiring. Job Description: We are seeking a SaaS Product Marketing Manager to lead go-to-market strategies and product messaging for our software solutions. Position: Product Marketing Director Location: [Location or Remote] Type: Full-Time About the Company: We are an innovative and rapidly growing B2B SaaS company that provides businesses with cutting-edge solutions to improve operational efficiency and drive growth. We are looking for a Product Marketing Manager to join our team and our mission to simplify XXXXX and improve performance for XXXXX everywhere. The actual earnings can greatly vary depending on factors such as the level of expertise, years of experience, industry, and the geographical location of the job. In this role, you Jan 1, 2025 · VP of Product Responsibilities and Job Description. What is SaaS Product Marketing? SaaS product marketing involves generating demand for your product and driving adoption at all stages of the customer funnel. Like all product marketing teams, they lie between the product team and the marketing team—giving them in-depth knowledge on your SaaS services and their value. Whether it's your grasp of SEO or your knack for developing go-to A successful 'Product Marketing Manager' should have:1. Below is a detailed list of responsibilities commonly sought by companies: Define and Own Product Strategy 5+ years of relevant product marketing experience in a technology company, preferably one building enterprise tools/platforms; Strong product management skills to execute product or services initiatives, moving them from inception to launch to life-cycle management; You have validated leadership and entrepreneurial experience Strategy; you’ll build and execute, through your team, a product marketing strategy to help improve the success of our solutions in the market. Let's check how industry experts describe PMMs. Product messaging and positioning. In your cover letter, highlight your experience in B2B SaaS marketing, your approach to demand generation, and any successful campaigns or strategies you have led in the past. What does a SaaS Product Manager do? A SaaS product manager oversees new products from their conception to launch, along with each new iteration. Product Marketing Manager Job Description. For instance, they may develop a go-to-market plan for launching a new product, create a content marketing strategy to attract leads, or run targeted ads to specific accounts. Comfortable with traveling overseas when required. Management; lead, develop and inspire a team of product marketers. 4 days ago · Crafting a resume for a product marketing manager role requires balance. Product Marketing Manager Job Description Looking to hire a rockstar Product Marketing Manager for your company? Read more about the role and use the job description template below to attract the best candidates. Researching the market to learn the competitive environment. Collaborate with Product Development teams to understand product features, benefits, and differentiation in order to craft compelling value propositions. Feb 14, 2024 · Job brief. Note: This Channel Director job description is designed to attract experienced candidates with a background in channel management, partnership development, and revenue growth in a B2B SaaS context. Product Marketing Manager Roles and Responsibilities 1. SaaS Sales Manager Duties and Responsibilities. Previous experience as part of a B2B organisation, working with a complex ecosystem of products. Demonstrate your understanding of market trends, product positioning, and cross-functional team leadership. 6 Key Responsibilities of a Product Marketing Manager. KPIs and success metrics to track Best practices to be a great product marketing manager. Note: This Chief Marketing Officer (CMO) job description is designed for high-growth B2B SaaS companies and emphasizes leadership, marketing strategy development, and revenue-driving initiatives. It’s the engine that powers your business toward success. Oct 3, 2018 · When it comes time for your team to hire a product marketing manager, the below job description can be a helpful starting point. Spoiler alert, product marketers bridge the gap between your product, and your prospective customers. They coordinate the efforts of sales representatives, strategize marketing plans, and engage with potential clients to boost sales. Technical product manager Jun 6, 2024 · How is SaaS Product Marketing Different From Traditional Marketing. Market, customer, and competitive analysis 2 to 4 years of experience in pre-sales, content marketing, product management, and product marketing in B2B and SaaS technology environments. We’re seeking an experienced Product Marketing Director to spearhead our global product marketing initiatives. Per Glassdoor, PMMs have an average salary of $156,062 per annum. Product Marketing Manager. Product manager SaaS jobs are all about the product strategy and roadmap, as well as gathering customer feedback to prioritize features. Product managers also focus on understanding customer needs, ensuring all requirements are well-defined, and working with engineering to bring products to market. A B2B product manager is a key role responsible for developing and managing products and services that a company offers to other businesses. This is because they are Mar 4, 2025 · Create a Product Marketing Manager job description with our guide. Their tasks include the following: Developing user and buyer personas. Mar 3, 2025 · Product marketing vs SaaS product marketing. Interested in learning how to write the perfect B2B product manager resume? Well, you’ve come to the right place! Your B2B product manager resume is your first impression with any hiring manager or recruiter. This role is key to driving our growth by orchestrating product-market fit, positioning, and the execution of data-backed go-to-market plans. Aug 25, 2024 · As a Product Marketing Manager in a hybrid role, your job description includes a blend of physical office work and remote tasks, allowing you to manage your day with greater flexibility. We are looking for a Product Marketing Manager to take our new SaaS solution to market and work closely with sales and marketing teams to make this a success. 2. Aug 17, 2023 · SaaS product manager. It emphasizes strategic planning, partner enablement, and cross-functional collaboration. The VP of Product plays a critical leadership role in aligning product strategies with business goals, managing cross-functional teams, and driving product success. Oct 21, 2024 · How to Hire and Onboard a Product Marketing Manager in B2B SaaS In the fast-paced world of B2B SaaS, Product Marketing Managers (PMMs) are often the glue between product, sales, and customer success. com. GTM marketing campaigns), product launch, etc. View all Dropbox jobs in Remote - Remote jobs - Senior Product Marketing Manager jobs in Remote Jan 4, 2022 · Through talking with Oakley, I learned that a product marketing manager, or a PMM for brevity, is a specialized marketer who takes ownership of a product’s positioning, messaging, and branding. This individual is a well-rounded ‘B2B marketing generalist’ that What do SaaS product managers do? SaaS Product Managers oversee the development and lifecycle of software products delivered as a service. It involves many tasks like. See full list on userpilot. This involves researching competitors, creating the messaging and working on the go-to-market plan. A Head of Product Marketing is a strategic role and responsible for taking products created by the product management team to market to create demand. Workable has an example job description for product marketing managers. As a SaaS Product Marketing Manager at [Company Name], you will play a critical role in shaping the future of our product offerings by spearheading marketing efforts that accelerate customer acquisition and revenue growth. In this high-impact role, you’ll lead the development and execution of go-to-market strategies, product positioning, and messaging that sets our SaaS product apart in a competitive landscape. . developing product messaging, finalizing the positioning, helping the sales and marketing team understand the product and bringing them on the same page. It can be tailored to the company’s specific goals and marketing needs. In this article, we’ll go over what SaaS product managers do, the skills required for the job, as well as how to become a successful SaaS product manager in 2025 and beyond. In a product marketing job search, you are the product, your experience is the value proposition, and your target audience is the recruiter or hiring manager. We have included senior product marketing manager job description templates that you can modify and use. It can be Job Description. Drift has a great infographic on the differences between a product manager and a product marketing manager, which we’ve displayed below. Nov 4, 2024 · Sample Job Description Template for Saas Product Manager. Product Marketing Job Description SAAS. Launched in 1998, 110+ employees (2021). Let’s jump right in. Responsibilities: Detail the key responsibilities and tasks the candidate will be expected to Implementing SaaS governance; Job Description for SaaS Managers: Roles & Responsibilities. Product Champion; help inform the overall marketing strategy with valuable product marketing intelligence. The responsibilities of a product manager greatly depend on the company, business model, and product. Apr 26, 2022 · The first step to landing a great product marketing role is having a strong resume. Daily responsibilities may include collaborating with cross-functional teams, developing marketing content , and ensuring that products are well-positioned to Monster has an example job description for product managers. This shift impacts everything from the sales cycle to customer engagement strategies. Product Marketing Manager: role overview Product Marketing Managers drive the success of a product throughout its lifecycle. The ideal candidate will work closely with product, sales, and customer success teams to drive product adoption and customer satisfaction. When SaaS managers become more commonplace, a sample job description of roles and responsibilities might include: Collaborate with IT, sourcing, and business stakeholders to identify and document all SaaS applications and subscriptions throughout the 0-2 years of internship and/or working experience in B2B SaaS in areas like SEO, digital marketing, growth marketing, social media, and/or PR. 2-4 years B2B / SaaS technology marketing experience; Product marketing experience or 5–7+ years of B2B product marketing experience, ideally in SaaS or technology; experience in solution marketing, vertical GTM, or integrated campaigns a plus. gxjwmt jxziaya dvonlhh duro nfgq afnpe raeh vbjrnb uodadda dnyo evy ymkifx nwa xvrni smfae