Consumer buying behaviour towards apparels 9 in 2022. 2. To study the significance influence of gender, age A number of researchers have identified and analyzed factors affecting the consumers’ buying behaviour which affect consumer behavior individually or collectively. Types of Consumer Buying Behaviour: 2. 1 Complex buying behavior: This type of behavior is commonly observed when consumers are buying an expensive, valuable and rarely bought product. This study deployed a qualitative approach to exploring key factors influencing consumers purchasing behaviour. How old a consumer is generally indicates what products he or she may be interested in purchasing. H 03 • In the apparel industry, the average number per capita is anticipated to be 21. Feb 19, 2023 · 2. It was carried out to determine the effects of family, peer group, reference group and culture on the consumer and place of buying, various influencing factors and purchase plan and satisfaction level and branded purchase. Indian apparel Jun 8, 2021 · The paper aims at exploring the sociological factors influencing consumers purchasing behaviour in the clothing industry. H 02: Education qualification has no impact on purchasing power of consumer towards fashion apparels. Hypothesis H 01: Gender has no impact on purchasing power of consumer towards fashion apparels. They are highly involved and engaged in the purchase process and consumers do a lot research before committing to a high-value investment. purchase behavior for apparel To study how consumer behavior for apparel is influenced by factors like monthly income, gender and peer influence. INTRODUCTION Indian economy is one of the fastest growing economies in the world and is observing shifts in consumer preferences. . Keywords Apparel, Brands, Consumer Buying Behavior, Promotional offers 1. Mar 17, 2022 · This study focused on sociological factors and consumer buying behaviour towards fashion clothing. More specifically, the study adopted semi-structured interviews with 16 employees of TR COUTURE. The age of a consumer can have a significant impact on his behaviour. • In 2022, 99% of apparel sales will not be luxury. OBJECTIVES OF THE STUDY To assess the preference of consumer buying online & offline of apparel product.

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